Category: The Fashionista Laboratory

  • {Photoshoot} Under the Night Sky

    {Photoshoot} Under the Night Sky

    Not a bad way to spend the weekend, eh? I was up in Sonora with my main squeeze, and one of our to-dos was a photo shoot under the night sky. We drove up and down the highway for an hour, almost out of gas, trying to find the perfect meadow – in the dark.…

  • {SF Fashion + Tech} Cool Hunting? Here’s Your Prey

    {SF Fashion + Tech} Cool Hunting? Here’s Your Prey

    Remember last week’s Threadflip review? Well now every Thursday I’ll be reviewing a different website for SF Fashion + Tech. This week I checked out the Fancy, which is a Pinterest rival but with stronger e-commerce. If you’re not on the Fancy yet (if you’re a latecomer like me) then you should definitely join, check…

  • {SF Fashion + Tech} Meet Me on the Flipside

    {SF Fashion + Tech} Meet Me on the Flipside

    Today you can find me over at SF Fashion + Tech, with a review of the re-commerce site Threadflip. Last night I coined the term “re-commerce” to describe websites or apps that make it easy for you to sell clothes directly from your closet. eBay is obviously the granddaddy of re-commerce, but a new crop…

  • The Neccessary Equipment, Thanks to Moda Operandi

    The Neccessary Equipment, Thanks to Moda Operandi

    How many of you are familiar with the website Moda Operandi? The site launched over a year ago with the intention of giving shoppers the opportunity to buy clothes straight from the runway. See, the problem was that women would see amazing pieces on the runway, but not everything from the runway makes it into…