Category: The Fashionista Laboratory
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(Not) on Target – Gilt Groupe misses the mark
This morning at 9am PST Gilt Groupe unleashed three Target collaborations available for pre-sale before they hit Target stores: Mulberry (accessories), Tucker by Gaby Basora (clothing), and John Derian (home goods) for Target. I was super excited about this and put up a public service announcement on my Facebook page. In theory, this is a…
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Consuming happiness
A number of years ago a friend gave me a retro magnet that said, “anyone who tells you money can’t buy happiness just doesn’t know where to shop!” I was reminded of that when I read this New York Times article about consumers becoming happier as they buy fewer things. The idea is that it’s…
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SF vs NYC: Fast Fashion
Before a recent trip to NYC I tried to cut back on shopping so I could spend wildly while in NYC, on merchandise not available in San Francisco. But it was difficult because so many designer pieces were available to me online through sample sale or flash sale websites. So I wondered, if I can…
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Fully Digital Dress-Up (or, Dress-Up 2.0, redux)
Catching up on Google reader and clicking through links this afternoon, I came across the Macy’s Design Challenge. Every day there is a different prompt and selection of clothing. You create a set using pictures of clothing and accessories, give it name, and then enter it in the competition. Whoever gets the most votes in…