This morning at 9am PST Gilt Groupe unleashed three Target collaborations available for pre-sale before they hit Target stores: Mulberry (accessories), Tucker by Gaby Basora (clothing), and John Derian (home goods) for Target.
I was super excited about this and put up a public service announcement on my Facebook page.
In theory, this is a great idea. Target collaborations often sell out fast, and Gilt’s user base are exactly the type of people who snap up the Target collaborations as soon as they’re released. Gilt is a leader in online flash sales, so it makes sense that they’d be the first to experiment with this.
In practice… this sale was totally underwhelming. The Tucker clothing options were BOOOOOORING and looked like they might not fit that well. The Mulberry bags were equally an uninspired snooze. Some of the John Derian stuff was cute, but I’m not really into home goods. Here are some snapshots from the sale:
Does anything jump out at you? Because nothing jumped out at me. I am all for Target designer collaborations, and I think it’s great that Gilt is pushing the envelope with respect to bringing fashionistas deals of different kinds, but this collaboration definitely missed the mark.
What's your opinion?