I’m Changing the Way I Blog

September 27, 2017


I bought a dress… Now I’m changing my blog.


{dress not pictured… yet}

I didn’t realize it at the time, but this past August I hit 8 years of blogging. The Fashionista Lab has certainly evolved from the early days, when I mainly talked about shopping conquests and things in my closet, and has gone through many iterations since. 8 years is a long time! I’ve changed, technology has changed, and the game has changed… I don’t want to be on the fashion blogger hamster wheel anymore. I can’t compete and I don’t want to. I’ve never been good at playing others’ games — only my own.

Plus, after gaining a lot of weight I wondered if I had anything to say. If I didn’t like how I looked in photos, and if none of my favorite clothes fit anymore, what could I offer?


New Dress, Old Ideas

Then I bought a fabulous dress. A dress that I jumped through all sorts of hoops (many of my own inadvertent making) to acquire. It’s a spectacular story and I couldn’t wait to tell it. And you know what? I’ve actually been thinking about stories a lot lately. I miss telling them like I did in the early days of this blog. The dress got me thinking, and I realized that I do have quite a bit more to say. In fact, here are just a few topics I can think of:

  • how obsessed I am with Everlane’s GoWeave fabric, and how it used to be more common for clothing brands to devise and patent their own textiles
  • my mixed feelings about companies like Everlane – I appreciate basics, a girl cannot live on basics alone
  • my shopping conquests and my strategies for scoring deals
  • the few things I have bought at full price and how they’re working out for me
  • Rent the Runway – should I be renting my wardrobe instead of buying it?
  • how ridiculous the fashion industry is, in that so much money is left on the table by people who don’t care about the bodies in their clothes
  • lipstick. There’s a lipstick art project I’ve wanted to do for a couple of years now
  • books! I recently (ish) read Gods and Kings by Dana Thomas. It was an affecting read, made even more so by having Savage Beauty (which I also have on my bookshelf) on hand for additional illustration. I take great pride in my collection of fashion books and I should talk about it more often!
  • research: I have a research project about couture, fast fashion, fashion blogging and late stage capitalism. It’s slow going with a full time job and without institutional resources, but in my own way I’m making it work
  • TV? I’m catching up on Game of Thrones and I will have so much to say when the 8th season airs. I also maybe finally quit the Bachelor, so that may or may not be a thing I’d like to talk about
  • my FAVORITE topic, and one of the central themes of my Master’s thesis – the professionalization of fashion blogging, i.e., influencer marketing
  • and outfits, when I feel like it


New Direction!

I’m excited to be changing my blog and taking it in this new direction: more stories! I’m working on a re-design too. While I’ve been dissatisfied with the layout for quite some time (and my theme is no longer supported), it wasn’t until I realized the kind of content I want to put out that I decided how I want it to look. The idea is to make it easier to find all the different sorts of stuff I’m writing about. At some point in the near-ish future (the next 3-6 months?) keep an eye out for some changes.

Now that I’ve given myself permission to have fun again, I think we’re going to have a great time!

Photo Credit: @BOTBW2013
Location: Soho
Clothing: Top – Banana Republic | Skirt – J.Crew | Shoes – Freda Salvador

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2 Responses to “I’m Changing the Way I Blog”

  1. Alison Says:

    I can’t tell you how psyched I was to see you pop up in Feedly. You have been a favorite fashion blog of mine, and I appreciate your unique voice and perspective in a sea of fashion bloggers. I cannot WAIT to see this new direction!


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