One of the (many) great things about online shopping is that you can browse items you’d never be able to afford, and don’t have to deal with condescending salespeople who know you couldn’t afford the least expensive piece in the store. You can linger as long as you’d like and no one will burst your bubble. Until now. Enter online retailer Matches. Checking out their site for the first time today, I came across something I had never seen before:
What? I have to have my own stylist in order to get these shoes??? I clicked through to get more details:
It seems that I don’t have to have *my own* stylist per se; but still, they make you include your phone number so it still seems pretty serious. You can’t put these shoes in your shopping cart and pretend like you’re gonna click buy. It’s cool, I didn’t want those Celine shoes anyway.
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Speaking of shoes, a friend alerted me to Shoes of Prey, where you “design your own bespoke women’s shoes”. This is a shoe I would like to have:
Wide rounded peep toe, covered back with an irregular cut out, 3 inch skinny heel; $230. It was really fun to create the perfect shoe, but it would be way more fun if I were actually going to buy it. Especially because all you get on the website is this drawing it’s hard to get excited about going back for more. Although looking at the gallery of some finished designs kind of makes me want to buy a pair. The shoes aren’t super exciting, but they’re definitely personalized and since they’re custom-made for your feet you could design the pair that best fits your style and wardrobe, and then you’d always have the perfect pair of shoes!
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Quite a clever – and quick – marketing campaign, today on the Rent the Runway blog they encouraged members to post a week of their favorite dresses, with one lucky lady winning $100 from Rent the Runway.
There are few things I love more than compiling wishlists of my favorite items of clothing and with a prize at stake I was 100% game for participation. Just a couple of days ago I posted about finally renting a dress, and how it was more expensive than I had anticipated. Going through the rental process kind of cooled me off to the idea, but browsing through the dresses today got me hankering for them all over again. $100 from Rent the Runway isn’t actually the biggest deal, because that only gives you access to a single rental from about half the dresses. So the stakes are pretty low for them, while at the same time generating lots of eyeballs and activity on the site. And there’s the genius of it – an easy way to encourage members to create their own demand, and at least for me, it worked!
What's your opinion?