When it comes to fashion reality tv, I’ve watched it all: Project Runway (obvs), Launch My Line, 24 Hour Catwalk, Project Accessory, and The Fashion Show; so I consider myself an expert in the genre. Project Runway was a game changer when it launched in 2004, but the formula has become stale. Earlier this week I fell asleep catching up on the latest episode of Project Runway All-Stars! But last night’s premier of Fashion Star was entertaining and invigorating.
Casting plays a huge role, of course. These designers are clearly talented, and instead of being handicapped with inane challenge and time restraints, they’re equipped to produce well made designs. Elle Macpherson is a natural host (the Aussie accent doesn’t hurt). The mentors, Jessica Simpson, John Varvatos and Nicole Richie all offer both personality AND insight; and the buyers, Caprice Willard, Nicole Christie, and Terron Schaefer, are genuinely all about business. That’s refreshing when there are so many BS comments on competition shows.
But there are 3 more reasons why this show is going to be awesome:
1. Fashion Star is Gratifying: the show is full of instant feedback. Designers hear from both the mentors and the buyers right on the runway, then receive a yes/no decision almost immediately.
2. Fashion Star is Direct: Within the first 5 minutes we were watching the contestants designs go down the runway. Within 10 minutes the buyers had already made two decisions. The point of the show is clear – this is a competition about design AND making deals.
3. Fashion Star is Fun: Lights! Music! Jessica Simpson making jokes!
Side note: This is an incredible way for brands to connect and communicate with their customers. When Caprice Miller, the buyer for Macy’s, reviewed a designer’s work by saying “it really works for a woman with curves, a woman who is well-endowed, and those are all things we like to take care of especially at Macy’s”, every curvy, well-endowed woman watching the show started thinking about shopping at Macy’s. The Saks Fifth Avenue buyer, Terron Schaefer, bought a piece from my favorite designer of the evening, and after the show I visited the Saks website for the first time, ever. This is a golden opportunity for Macy’s, Saks Fifth Avenue, and H&M. Other brands will be clamoring for a similar opportunity.
What did you think of last’s night’s premiere of Fashion Star? Will you tune in again next week?
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