The Wacoal Welcome Wagon

If you have ever watched a well-endowed woman on What Not to Wear, you’ve seen Stacy London and Clinton Kelly talk about the importance of undergarments. Well, it’s mainly Stacy who talks about it while Clinton nods expressively. No matter what size you are, every woman should wear a bra that fits properly. Better support is always a good thing, and it affects how the rest of your clothes look as well.

(Photo via Google Image search)

Last Monday I got to attend a special blogger bra fitting hosted by Wacoal. The fitting was far more thorough than the quick one I had years ago, resulting in a completely different size. But that was the chorus of nearly everyone in attendance as we compared notes: we had all been wearing the wrong size!

When it comes to bras, size matters!

Chatting with Su, who handled my fitting, I learned a bit about what sets Wacoal apart from other brands – like Victoria’s Secret, or even Maidenform (just the brands that happened to come to mind while we were talking). Apparently the bra world is analogous to any other type of apparel: some companies contract out their production to an independent factory, while others own their own factories and oversee the entire production process. Most brands fall under the former category, which means less quality control. For example, you can get varying sizes within a size when too much production on a machine wears down the measurements. So the first 34B is a true 34B, while the last one is a little bit larger. As a person who gets frustrated when bras of the same size fit differently, the above explanation seems a likely culprit. Wacoal (and Chantilly, for that matter), have their own factories and can oversee their entire production process which results in a higher quality, true-to-size bra.

And here’s something unexpected: bras from Wacoal cost about the same as the ones at Victoria’s Secret! AND if you get fitted with Wacoal during their “Fit for the Cure” event they donate $2 for every bra or piece of shapewear purchased to the Susan G. Komen foundation to help fight breast cancer. To date they’ve fitted over 507,242 women and donated over $2.7 million to the foundation. Click here to find a Fit for the Cure event near you.