How many of you are familiar with the website Moda Operandi? The site launched over a year ago with the intention of giving shoppers the opportunity to buy clothes straight from the runway. See, the problem was that women would see amazing pieces on the runway, but not everything from the runway makes it into department stores. That’s when I stopped paying attention. Not having enough access to runway fashion has never been one of my concerns. BUT. I recently entered to win a shopping spree at Moda Operandi, and – not surprisingly – I began to receive emails from them shortly thereafter. And lo! Today I saw an Equipment trunk show.
Equipment is no Gap, but it’s certainly not the likes of Marchesa or Jean Paul Gaultier either. It’s a little more accessible, and has a major cult following. Fashionista.com recently reported that Moda Operandi is launching more traditional (“in-season”) e-commerce in November. I wonder if they’ll ramp up their offering of “bridge” lines such as Equipment, or if they’ll continue to focus on the highest of high-end. Either way, there is one thing that makes Moda Operandi more accessible, regardless of price points: the model of pre-ordering and paying half up front essentially makes the clothing available on layaway.
Given the price point of Equipment shirts, it is tempting to put down half now and pay the rest later. What do you think – would you ever pre-order your clothes, or do you prefer to wait until they hit the stores? Peep the slideshow below to get more acquainted with Equipment.
What's your opinion?